Apple is on the brink of a major milestone as it sets its sights on becoming the world’s largest smartphone brand by the end of 2023, according to a recent report from renowned Apple analyst Ming-Chi Kuo. The forecast indicates a seismic shift in the industry, which has been dominated by Samsung for nearly a decade. Kuo, who has a credible history of accurate predictions on Apple’s market moves, disclosed these projections in a detailed Medium post.
Kuo anticipates that Apple will ship between 220 to 225 million iPhone units this year, surpassing Samsung’s revised projection of 220 million units. The South Korean tech giant has revised its figures downward, largely attributed to a global chip shortage affecting production. Kuo also goes on to predict that Apple will not only gain the lead but sustain it into 2024, targeting a shipment of 250 million iPhone units, while Samsung maintains a conservative outlook for its future numbers.
As Apple prepares to solidify its leadership position, the tech giant is gearing up for the launch of its iPhone 15 series on September 12. Anticipated features for the iPhone 15 Pro include significant advancements in camera technology, expanded battery life, and a robust titanium body. Kuo does issue a cautionary note, warning that supply chain issues could potentially delay shipments, particularly for the iPhone 15 Pro Max model which is expected to be most impacted.
Kuo remains bullish on Apple’s prospects despite these anticipated supply chain hiccups. He argues that the market has been overly pessimistic about iPhone 15 sales and predicts a rebound in Apple stock in the near term. The analyst further confirms that mass shipments of the iPhone 15 Pro Max are set to begin this week, a development likely to ease some market concerns and investor anxieties.
This forecast paints a promising picture for Apple, signaling a dramatic shift in the landscape of the smartphone industry. As the iPhone 15 launch approaches, Apple aficionados and investors alike are filled with anticipation, eager to see how these projections materialize and what next-generation features the iconic brand will unveil.
Apple’s ascendancy to the pinnacle of the smartphone market is a continuation of the vision set forth by its co-founder and former CEO, Steve Jobs. A visionary who aimed to put a “dent in the universe,” Jobs transformed the tech landscape with groundbreaking products like the Macintosh, iPod, and the original iPhone. Jobs penchant for innovation and keen eye for design turned Apple from a company struggling to survive into a global behemoth.
Even years after his passing in 2011, Jobs’ philosophy continues to be the cornerstone upon which Apple builds its empire, with an unwavering commitment to innovation and excellence. The journey to potentially overtake Samsung as the world’s leading smartphone brand signifies yet another fulfillment of Steve Jobs’ dream of making a significant impact.
